Think of the ten spots on Google's result pages as a contest. To secure one of the ten spots, you need votes. From Google's point of view, links are votes. When you receive a link from a blog or website, Google counts it as a vote for your website. Because there are millions of websites competing for one of the ten spots, you need a lot of quality permanent one way links to secure your position.

What's a Permanent One Way Links?

A one way link is when a blog or website links to you, but you don't link back to them. If a blog or website links to you, and you do link back to them, it's known as a reciprocal link.

What's Wrong with Reciprocal Links?

Nothing wrong with reciprocal links. However, they don't carry as much value as one way links. The reason reciprocal links don't carry as much value as permanent one way links is because of how Google's algorithm views them. Using the contest analogy again, when Google finds a one way link, it counts it as an independent vote.  

However, when it detects reciprocals links, Google's algorithm views it as two votes being traded. Because an independent vote is a better indication of quality than a traded vote, Google gives more value to one way links.

Why Do You Need Our Help?

Because the Internet is such a competitive place, it's not easy to secure permanent one way links. While many bloggers and website owners will trade reciprocal links, they are much less likely to offer you a one way link.

In order to obtain quality one way links, you need the professional assistance of our highly experienced staff. Because of the knowledge and experience we possess, we are able to secure high quality one way links that you simply can't obtain on your own.